Offset is the industry standard for books, flyers, annual reports, anything with lots of color in it.
Offset printers use three cylinders to transfer the image onto the paper or other material being printed. Offset printers use the basic technology of the older lithographic printers. Offset presses come in two types. Sheet-fed and web-fed. One uses single sheets, the other uses giant rolls of paper.
What we want to discuss is the fading use of offset printers for many of today's all text books. Eventually even books with many colors will go the way of the new digital presses.
We still offer offset press work for many books we do and for our clients. Some books just cannot be printed any other way.
However, unless you're a large company or publisher searchng for bulk prints at low prices, you may want to meet the new digital revolution. We aren't talking about your desktop laser printer, either.
Digital Printing
Digital printing encompasses a great deal of today's print production. Many offset presses use digital systems, but they still print with cylinders (plates) and of course ink.
Print on demand books use digital presses that work somewhat like your desktop laser printer, but of course, not exactly like them. Print on demand printers are large, uniquely new and each is capable of
producing your entire novel with full color cover — in five minutes. Printed, perfect bound, and ready to ship.
If not today, then in the near future you'll find a printer like this in some of the larger bookstores. Amazon & Barnes & Noble now use them for many text-only books, such as novels. All they need is the ISBN number and access to the digitized file of your book, an access we provide with our service, and bingo. They receive and order, print it in five minuts and off it goes.
These major booksellers don't have to store your book any more while waiting for sales. And, neither do you. Instead of filling your garage with books you intend to sell, all you need today is a digital file saved
within the industry. That's one of the things we do for you. Automatically.
Electronic Handheld Book Reading Devices
Kindle and other models have already started a new trend. Handheld readers. Your book can be in someone's pocket or purse for them to read when they want to. This new invention, which utilizes digital storage of your book, will find
its market, but for a while it will be a slow upward climb. A very high percentage of book buyes are over the age of fifty. And handheld elctronic readers aren't often on their list of what they want when reading a book.
However, we've got you covered. We offer a full complement of book resources for each and every ISBN title we publish or help you publish. It's automatic.